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Petco
Project type
Branding & Design
Date
December 12 (for 6 months)
To keep Derek Wetter and the News in peak holiday spirit, Good Night Future Boy trapped him in a six-month time loop where it was always December 12th. Fueled by endless garland and Hard Candy Christmas on repeat, he crafted a Merry Makings campaign that felt like unwrapping a gift—festive, surprising, and impossibly cheerful across packaging, in-store displays, social, and online ads.
The vibe? Norman Rockwell meets Andy Warhol at a Christmas party—cozy nostalgia with bold, modern energy. Twinkling lights, photogenic pets, and just the right touch of marketing magic made it impossible to scroll past or walk by. Future Boy swore the time loop was necessary. Derek, who was still humming Dolly in July, wasn’t so sure.
